Information and Education Division

I currently reside in Santa Fe, New Mexico and am passionate about outdoor access.

Starting in 2023, an ongoing partnership with the New Mexico Department of Game and Fish has tasked me to deliver upon various marketing and communications deliverables:

1. Evoving department perception to generate positive sentiment amongst community.

2. Systematizing content creation adapting to a rapidly evolving media model.

3. Re-thinking audience segmentation to account for overlapping customer behaviours.

I'd be remiss to not shoutout my partner on the project, Stepchild Agency

The visual science of land conservation and sporting activity
Aldo Leopold - a legendary New Mexico and instrumental figure in the art of modern land conservation science
Fun fact. Smokey the Bear was originally rescued by the department from a forest fire. Although the bear's likeness is owned by the U.S. Forestry Service, Smokey's lore is stamped in New Mexican outdoor history